Course aims and outcomes:

A- Aim:

1. Understand the fundamental concepts and theories of branding and visual identity.

2. Analyze and evaluate existing brand identities to identify strengths, weaknesses, and opportunities for improvement.

3. Explore the psychological and emotional aspects of design and their impact on brand perception.

4. Apply design principles and techniques to create visually compelling brand assets, such as logos, typography, color schemes, and imagery.

5. Understand the role of brand identity in building brand equity, fostering brand loyalty, and driving business growth.

6. Work collaboratively on real-world projects to apply theoretical knowledge and practical skills in developing brand identities.

B-   Intended Learning Outcomes (ILOs):

Upon successful completion of this course, students will be able to:

Ø Knowledge and Understanding

Ø Professional and Practical skills: Students will be expected to:

                The ability to distinguish between brand and visual identity

 The ability to prepare a complete, initial marketing plan based on defining the brand concept in a correct way, such as: (company description, vision, company missions, identifying the target group, analysis of the integrated marketing mix, and SWOT)

The ability to plan and build a visual identity through (drawing a logo, knowing shapes, and identifying colors).

Understanding the purchasing mechanism and consumer behavior

Developing teamwork skills

Preparing and submitting good and well-organized study reports