1.معلومات عامة

اسم المساق	رقم المساق	الساعات المعتمدة
سلوك المستهلك عبر الانترنت	143102	3
الفصل الثاني من العام الاكاديمي: 2023 - 2024

3.وصف المساق والاهداف

Consumer Behavior combines a grounding in fundamental concepts from marketing, psychology, and sociology with a very practical focus on real-world applications to today's business environment. The new edition of this leading and popular text incorporates the latest cutting-edge research and current business practices, including extensive coverage of the effects of social media, increasing consumer power, emerging neuroscience findings, and emotion in consumer decision making. The field of consumer behavior is young, dynamic, and in a constant state of change. It is continually enriched by perspectives from many different disciplines. Through this course, we tried to express the amazing diversity of this field and its continuous renewal. Our understanding of this field goes beyond looking at just the act of buying things, but also at both owning and having, as it also includes the study of how having or not having things affects our lives, and how our possessions affect the way we feel about ourselves and each other - the case Our existence.

4.المخرجات التعليمية

5.المخطط التفصيلي

الأسبوع	المحتوى	التفاصيل
1-3	Introduction	Defining the concept of consumer behavior, studying the customer’s influence on marketing strategies, the impact of marketing on the customer, the dark side of consumer behavior, work ethics, the global customer, consumption patterns
4-6	Families and Households	Family decision making, family, family decision making, children as decision makers, individual decision making, consumers as problem solvers, recognizing problems, searching for information, evaluating alternatives, choosing a product: choosing among alt
7-9	Learning and memory	Marketers’ knowledge of customer learning methods, adaptation and learning, learning by measuring the behavior of others, how memory works, the role of learning on memory performance, the effect of products on memory work.
10-12	Consumer motivations	Teaching about consumer motivations can be fascinating and relevant to various fields such as marketing, psychology, sociology, and business studies. some topics you could cover are: Psychological Theories of Motivation, Emotional Motivations, cognitive a
13-15	Income and social class	Income and social class, consumer spending and economic behavior, social class, the influence of social class on purchasing decisions

6.السياسات المتبعة

1. The university’s policy is applied to cases of attendance and absence.

2. Short tests are given to continuously remind the student of the subject.

3. A theoretical explanation of the subject using Nearpod digital and interactive technology

4. Students will be presented with a number of topics related to the study of consumer behavior and the factors affecting it, in addition to the impact of diversity in consumer behavior on the marketing strategies adopted by companies.

5. Use practical training and exercises that clarify the concepts and strategies being presented

7.اساليب التقييم

معيار التقييم	العلامة	ملاحظات
Midterm exam	30
Attedance, participation, and assignments	30
Final exam	40

8.المراجع والمادة الداعمة

Pieters, R., Hoyer, W. and MacInnes, D., 2017. Consumer Behavior. Belmont, CA: Cengage.

Solomon, M., Askegaard, S., Hogg, M. and Bamossy, G., n.d. Consumer behaviour. 3rd ed. New Jersey.

Hawkins, D.I., Best, R.J. and Coney, K.A. (1998) Consumer behavior: Building marketing strategy: Seventh edition. Beijing: Ji xie gong ye chu ban she.